Breyu Privacy Policy

1. Introduction

Breyu Station (hereinafter referred to as “we”, “us”, or “Biyu Station”) attaches great importance to user privacy protection. This Privacy Policy (hereinafter referred to as “Policy”) explains how we collect, use, store, and disclose your personal information when you use our platform and related services. By using Breyu Station, you agree to the collection and use of your information in accordance with this Policy.

This Policy complies with international privacy protection laws and regulations (such as the General Data Protection Regulation (GDPR) of the European Union, the California Consumer Privacy Act (CCPA), etc.), ensuring that your personal information is protected safely and legally.

2. Information We Collect

We only collect the personal information necessary to provide you with cross-border shopping services, and we will not collect irrelevant information without your consent. The information we collect includes the following categories:

2.1 Information You Voluntarily Provide

  • Account Information: When you register an account on Biyu Station, you will voluntarily provide your email address, password, and other account registration information.
  • Personal Identification Information: If you need to use certain services (such as refund, after-sales service), you may need to provide your name, contact phone number, and other personal identification information.
  • Shipping Information: When you place an order, you will provide the recipient’s name, shipping address, city, postal code, country/region, contact phone number, and other shipping information to ensure that the goods can be delivered smoothly.
  • Payment Information: When you complete the payment, you will provide payment-related information (such as PayPal account, credit card information) through the third-party payment platform. We will not store your complete credit card information; the information will be processed and stored by the third-party payment platform in accordance with relevant laws and regulations.
  • Other Information: When you contact our customer service, participate in platform activities, or submit feedback, you may provide relevant information (such as product comments, feedback content, etc.).

2.2 Information Automatically Collected

When you use Biyu Station, we may automatically collect certain information through cookies, web beacons, and other technologies, including but not limited to:

  • Device Information: Such as your device type, operating system version, browser type, device ID, IP address, and other information related to your device.
  • Usage Information: Such as the pages you browse on Biyu Station, the products you view, the time you spend on the platform, the frequency of use, the order history, and other usage records.
  • Location Information: With your consent, we may collect your approximate location information (based on your IP address) to provide you with location-related services (such as recommending suitable shipping methods).

2.3 Information Collected from Third Parties

We may collect your relevant information from third parties only with your explicit consent or in accordance with relevant laws and regulations. For example:

  • Third-party payment platforms: We may receive your payment status, transaction records, and other information from PayPal, Stripe, and other third-party payment platforms to confirm your order payment and process refunds.
  • Logistics service providers: We may share your shipping information with logistics service providers (such as DHL, FedEx) to track the delivery progress of your order, and we may receive order delivery status information from them.
  • Social media platforms: If you choose to log in to Biyu Station through a social media account (such as Facebook, Google), we may collect the basic information (such as name, email address) you have authorized to share from the social media platform.

3. How We Use Your Information

We use your personal information only for the purposes stated in this Policy, and we will not use it for other purposes without your consent. The specific uses include:

  • To Provide and Improve Services: We use your information to complete account registration, order processing, payment, shipping, after-sales service, and other core services. At the same time, we analyze your usage habits to improve the platform’s functions and user experience (such as optimizing product recommendations, improving page loading speed).
  • To Communicate with You: We use your email address, phone number, and other information to send you order confirmations, shipping notifications, refund notifications, platform activity reminders, and other important information related to the services. If you do not want to receive non-essential promotional information, you can unsubscribe at any time.
  • To Ensure Platform Security: We use your device information, usage information, and other data to detect and prevent fraud, illegal activities, and security risks, protecting your account security and legitimate rights and interests, as well as the platform’s normal operation.
  • To Comply with Legal Obligations: We may use and disclose your information in accordance with the requirements of laws, regulations, judicial decisions, or administrative orders to fulfill our legal obligations (such as cooperating with law enforcement agencies in investigations).
  • To Conduct Data Analysis: We may anonymize and de-identify your personal information (removing information that can identify you personally) to conduct statistical analysis and market research, which will not involve your personal privacy and will not be used to identify you individually.

4. How We Store Your Information

4.1 Storage Security

We take strict technical and management measures to protect your personal information from unauthorized access, use, disclosure, modification, or destruction. Specific measures include:

  • Technical Protection: We use encryption technologies (such as SSL encryption) to transmit and store your sensitive information (such as payment information, password), ensuring that the information is not intercepted or tampered with during transmission.
  • Management Protection: We establish a sound privacy protection management system, restrict the access authority of your personal information, and only authorize employees who need to use the information to access it. At the same time, we conduct regular privacy protection training for employees to enhance their privacy protection awareness.
  • Third-Party Cooperation: When we cooperate with third-party service providers (such as payment platforms, logistics providers), we will sign a privacy protection agreement with them, requiring them to protect your personal information in accordance with this Policy and relevant laws and regulations, and supervise their service process.

4.2 Storage Period

We will store your personal information only for the period necessary to achieve the purposes stated in this Policy and in accordance with the requirements of relevant laws and regulations. After the storage period expires, we will securely delete or anonymize your personal information to ensure that it can no longer identify you personally.

For example: We will store your order information and payment records for 3 years from the date of order completion (to handle after-sales service, disputes, and comply with tax regulations); we will store your account information until you take the initiative to delete your account or the account is terminated in accordance with the platform rules.

4.3 Storage Location

Your personal information will be stored on the servers of our cooperative overseas hosting providers (such as SiteGround, Bluehost), which are located in the United States, Europe, and other regions. We ensure that the storage of your information complies with the requirements of international privacy protection laws and regulations, and we will take necessary measures to protect the security of your information stored overseas.

5. How We Disclose Your Information

We will not actively disclose your personal information to any third party without your explicit consent, except in the following circumstances:

  • With Your Consent: We will disclose your information to third parties only when you explicitly agree (such as when you choose to share your order information with a third party).
  • Cooperation with Service Providers: We may disclose the necessary information to third-party service providers who help us provide services (such as payment platforms, logistics providers), but we will only disclose the minimum necessary information and require them to strictly protect your information.
  • Compliance with Legal Obligations: We may disclose your information in accordance with the requirements of laws, regulations, judicial decisions, or administrative orders, or in response to investigations by law enforcement agencies, to protect public interests and fulfill our legal obligations.
  • Protection of Rights and Interests: When it is necessary to protect the legitimate rights and interests of Biyu Station, its users, or the public (such as preventing fraud, handling disputes, and protecting personal and property safety), we may disclose your information appropriately.
  • Anonymized Information Disclosure: We may disclose anonymized and de-identified information (which cannot identify you personally) to third parties for statistical analysis, market research, or other legitimate purposes, which does not involve your personal privacy.

6. Your Rights Regarding Personal Information

In accordance with international privacy protection laws and regulations, you have the following rights regarding your personal information collected by us. You can exercise these rights through your personal account or by contacting our customer service:

  • Right to Access: You have the right to access your personal information stored by us, including your account information, order records, shipping information, etc.
  • Right to Correction: If you find that your personal information stored by us is incorrect or incomplete, you have the right to request us to correct or supplement it.
  • Right to Deletion: You have the right to request us to delete your personal information in the following circumstances: the information is no longer necessary for the purposes stated in this Policy; you withdraw your consent; we violate this Policy or relevant laws and regulations in collecting, using, or disclosing your information; other circumstances stipulated by law.
  • Right to Withdraw Consent: You can withdraw your consent to our collection and use of your personal information at any time (such as canceling the authorization of location information, unsubscribing from promotional emails). After you withdraw your consent, we will no longer collect and use your information, but this will not affect the validity of the information collection and use activities carried out with your consent before the withdrawal.
  • Right to Data Portability: You have the right to request us to provide your personal information in a structured, commonly used, and machine-readable format, and you can transfer this information to other service providers (if applicable).
  • Right to Object: You have the right to object to our use of your personal information for data analysis, marketing, and other non-essential purposes. We will stop such use after receiving your objection.

If you need to exercise the above rights, please contact us through the customer service channels provided in this Policy. We will review your request within 30 days and reply to you with the processing result. For reasonable requests, we will not charge any fees; for unreasonable, repetitive, or excessive requests, we may charge a reasonable fee or reject the request in accordance with the law.

7. Cookie Policy

Cookies are small text files stored on your device by the browser when you visit a website. We use cookies to improve your user experience and the operation efficiency of the platform. The specific uses of cookies include:

  • Remember your account information: So that you do not need to enter your password again when you log in next time (you can disable this function by clearing cookies).
  • Track your browsing habits: Analyze the products you are interested in, so as to provide you with personalized product recommendations.
  • Optimize platform performance: Monitor the operation of the platform, find and fix technical problems, and improve page loading speed.

You can control the use of cookies through your browser settings: you can choose to accept all cookies, reject all cookies, or prompt you to confirm when a cookie is stored. However, if you reject all cookies, some functions of Biyu Station may not work normally (such as account login, order placement, etc.).

8. Third-Party Links and Services

Biyu Station may contain links to third-party websites or services (such as social media platforms, payment platforms, logistics websites). This Policy does not apply to the privacy protection of these third-party websites or services. We are not responsible for the privacy policies, practices, or content of third parties.

When you click on a third-party link or use a third-party service, your information may be collected by the third party. We recommend that you carefully read the privacy policy of the third party before using their services to protect your personal privacy.

9. Policy Updates

We may update this Privacy Policy from time to time in accordance with changes in laws and regulations, changes in platform services, and changes in user needs. The updated Policy will be published on the homepage of Biyu Station, and the update will take effect immediately after publication. We will not notify you individually of the update, so it is recommended that you check this Policy regularly for the latest content.

If the updated Policy involves major changes (such as changes in the scope of information collection, changes in the purpose of use, changes in the way of disclosure), we will prominently prompt you on the platform (such as pop-up window, email notification) before the update takes effect, and ask for your consent if necessary.

10. Contact Us

If you have any questions, suggestions, or complaints about this Privacy Policy or our privacy protection work, or if you need to exercise your rights regarding personal information, please contact us through the following channels:

  • Email: Breyu@breyu.com

We will review your feedback within 3 working days and reply to you with the processing result. If you are not satisfied with our processing result, you can also file a complaint with the relevant regulatory authorities in your country/region.

This Privacy Policy shall take effect on the date of publication.

Breyu Station

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